About Us

The Beauty & The Taste is an online boutique for high-quality wines. A selected, yet comprehensive catalogue of bottles selected for you across the most important regions in the world, produced by both iconic and niche winemakers, with high quality as their common denominator. We aim to provide the highest quality to our clients throughout their journey with us and, in order to do so, we base our service on few specific pillars.


Wine scores

All our wines are scored by the most important wine critics in the world and we display that score in each product pages, in order our clients to be aware of the quality of what they are drinking. We also collaborate with certified sommeliers around the world that specifically tasted and reviewed some of our bottles, as indicated in the products’ tasting cards. As per company policy, all our wines are scored 89/100 or above and the score can be verified on the critics’ independent website.



Across the most important wine regions and most representative grapes, we selected a limited number of producers that we believe delivering the most comprehensive feel and taste of a specific territory. To do so, we picked both iconic, established producers along with smaller winemakers. However, regardless their size or their fame, we ensure every product we offer on the website is an expression of niche and high quality.



Differently than other wine companies, our focus is to offer vintages that showcase the wine at its very peak. We want our products to be enjoyed straight away, rather than being kept in a cellar, and we tend to privilege slightly older vintages for our clients to be able to enjoy the taste at its best. For the same reason, the availability of our wines is fairly limited and our list is subject to changes.


Our Service

Our customers can browse and purchase wines by the bottle, composing their own mix case through a user journey they can tailor around their budget and personal preferences, whether those being a favourite grape, a wine region, a producer or a specific occasion.

All our bottles are selected in order to be ready to be enjoyed: this not only means the vintages we select are among the best expression of that specific wine, but also that there are no hidden costs related to taxes or duties. We also don’t require any minimum order.

Because our focus is to deliver all the orders placed before 3pm the very next working day, we partner with experienced couriers that require the bottles to be repacked: this is a necessary requirement to ensure a safe and quick transport. This also means we cannot provide the original wooden case, unless it is specifically requested prior to the order and arranged with our Customer Services Team.


Should you have any queries, we’re available at hello@thebeautyandthetaste.co.uk.

We hope you enjoy your journey with us at least as much as we do!


Company address

Storytailers Ltd

18 Eden Way
London, United Kingdom
E3 2JD

Company number: 11625834
License number: 27160